The client wanted this interactive experience to be packed with information, while highlighting both the importance of the current tournament and acknowledging the competition's history.

Using RFID technology embedded within branded rugby balls for each nation, guests could trigger an app that displayed information around previous encounters as well as a short highlights clip.


The Tournament Planner allowed guests to not only plan their team's route to the final but also compare previous encounters and fierce rivalries from the tournament's history.

Rugby World Cup
Rugby World Cup

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