The press need to get the relevant information quickly, but Ford wanted to surprise and delight along the way with an event as high-tech as the car itself.
Each journalist received a completely personalised experience. With a quick tap of their RFID wristbands, they could unlock the content relevant to them, before jumping in front of the photo booths.
It paid off for Ford to do something a little different, as they experienced 23% higher engagement from their events by working with us to implement our RFID and photo technology.
Have an idea? Or want us to come up with one? Get in touch and we’ll help you imagine the possibilities.