Based around their 'Made Defiant' concept, Beats by Dre challenged EventsTag to help their fans show off their spirit and pride for their country.

Fans stepped into the booth with their favourite headphones to strike a defiant pose. Using facial recognition, our tech painted a beam of light over their eyes, then added a splash of colour from their team.





This striking, branded content was super-shareable, with 97% of the images taken in our booths being shared all around the globe, and making it seen by a whopping 12.1 Million pairs of eyes.

Beats By Dre
Beats By Dre

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